Research with an AI assistant
You ask. It searches and answers.
Assistants like ChatGPT, Gemini, Claude and Grok help explore a topic and synthesise information. With research features, they can also show sources.
Farol EarthIntelligence on human behavior
— Coming soon · 2026
Light on a
world in
motion.
Intelligence on human behavior.
We're building a new way to observe what is changing.
Farol Earth — 2026
What the light reveals01Signals
People describe
how the world
is changing.
In open posts on social networks and forums, people share what they tried, why they chose it, and what is still missing.
Farol reads these experiences to understand behavior and needs, with evidence that lets you examine every conclusion.
01What they tried
Tools adopted, routines changed, workarounds built along the way.
02Why they chose it
The reasons people give at the moment of a decision.
03What is still missing
Needs that no option on the table meets yet.
02Behavior
You bring the question.
Farol investigates.
An investigation starts from something a client needs to decide. It returns findings grouped from what people have said in public, each with its sources attached.
Illustrative exampleSyntheses, accounts and counts are fictional
Client question · example
What leads someone to abandon a tool they already use?
A company wants to understand why its customers switch tools. On the right, the kind of findings that investigation would return.
What Farol would return · illustrative findings
- 01
Work outside the tool
The work carries on outside the tool that was meant to solve it.
Spreadsheets and manual checks fill the gaps between what the tool delivers and what the person needs to finish.
Reddit 6X 4Forums 3
- 02
The effort of changing
The wish to switch runs into the risk of losing what already works.
Accumulated history, migration and getting the team used to something new come up as reasons to postpone.
Reddit 5X 3Forums 3
- 03
A promise that doesn't hold
Repeated effort wears down trust in the initial promise.
Rework and attempts that never resolve appear in accounts of abandonment, even when price is not the main complaint.
Reddit 4X 4Forums 2
Three findings, each one traceable to the accounts behind it.How a signal becomes a finding
03Evidence
How a signal
becomes a finding.
The same path applies to different questions, markets and behaviors. Four steps, and at every one of them the origin of each signal is kept.
01Observe
Define where to look
The question sets the audience, the sources and the period of the investigation.
02Detect
Gather public experiences
Relevant accounts are selected from social networks and forums. Each one keeps its origin.
03Pattern
Group what shares a meaning
Accounts of the same need or behavior form a cluster. An interpretation sums up what connects them.
04Perspective
Examine what holds it up
Sources, recurrence and divergent signals show the reach of each finding, and what still needs looking at.
Every finding keeps a path back to the experiences that support it.
04Global perspective
An answer now.
A gaze that keeps watching.
Farol follows human experiences in public sources to help you understand what repeats and what is changing.
Investigation with Farol
You point a direction. Farol follows the signals.
We gather public experiences, group the patterns and keep where each one came from. The record lets you examine how the signals evolve over time.
What is happening. Where the signals come from.
What has changed since you last looked.
— The next horizon
Which question deserves
a little light?
We're building Farol with people who want to understand human behavior better.
For partners, early clients and investors